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“Know your customers better to deliver value-added export products. People today are looking for outcomes and experiences much more than products and services”. This is the main statement of Professor Paris de l’Etraz, Chairman of Applied Innovation Institute during his speech in the recent National Export Congress 2017.

He further said that “Innovative compa-nies are not dealing with products. Most of them are dealing with creating relation-ships, engaging and delivering experien-ces to their custom-ers”,

Professor de l’Etraz emphasized that 90% of all successful ideas today are improvements of something that already exists. He added that decision making needs to move from gut feel and instinct to data-driven decisions.

The speaker included the following advice on exports:

1. Move from commodities to “value-added” products, the companies that are exporting the most have done this well.

2. Customers today are moving from buying products to buying experiences and outcomes

3. Think globally as a “Firm” and as a “Country”, and take your story abroad.

4. Train your people to deliver value-added work.

5. Collaborate with your peers to make “Grown in the Philippines” or “Made in the The Philippines” a value-added reference.  –Piercy Kieth Cezar

Companies in the country are battling it out in the innovation business. This was confirmed during the recently concluded National Export Congress 2017. The event reaffirms what other countries say that the Philippines can become the Innovation Hub in the Asian Region.

Research and Development (R&D) by companies focused on products, human resource and digital marketing were featured in the annual event. An example of this product innovation, Chemrez Technologies, Inc. developed its virgin coconut oil that stays in its liquid form even when the temperature goes down to 5 degrees celcius. The company was also able to remove the taste and smell of the coconut from their products. By employing extensive R&D to their coconut oil, they were able to create a new category for their product that was of higher value. By introducing innovation in their coconut oil, they have created new markets and new consumers for products that would otherwise be limited by its physical form. As an innovative company, Chemrez has to keep on developing new products that are not only ahead of competition but products that will pioneer the markets. –Grace T. Mirasol

Managing Director, Dean A. Lao Jr. of Chemrez Technologies, Inc. (left) and Chief Technology Innovation Officer, Delfin Jay M. Sabido IX (right) of Stratpoint Technologies Inc. share their innovations during the National Export Congress 2017 Panel Discussion. 

Senator Sherwin “Win” Gatchalian, who chairs the Senate Committee on Energy, is pushing to postpone raising taxes on coal until a policy allowing consumers to choose their energy source has been adopted. The proposed coal tax is included in the pending tax reform bill or Senate Bill 1592 which is up for discussion at the Congress bicameral conference committee.

SB 1592 proposes raising coal excise tax from the current ₱10 per metric ton to ₱100 in 2018, ₱200 in 2019, and ₱300 in 2020. If the excise tax is approved, an average consumer using 200kwh/month will have to pay an extra ₱4.78 per month in the first year. This will increase to ₱14.35 per month in the second and ₱28.70 per month in the third year. He added that compared to other tax hikes in the TRAIN bill, consumers do not have a choice when it comes to using electricity.

Senator Gatchalian noted that the government can implement the Senate’s proposed coal tax increase once the retail competition and open access (RCOA) system is in place. RCOA is the retail competition open access in which when the consumer will be given the power to choose, to buy wherever he wants. The RCOA is one of the provisions under the Electric Power Industry Reform Act of 2001 (EPIRA).

Senator Gatchalian cited the proposal as an unfair imposition since there will be a slowdown in the growth of manufacturing sector with its dependency on electricity.  – Ma. Divine Grace T. Derez

The Department of Trade and Industry (DTI) through the Export Marketing Bureau, the Philippine Exporters Confederation, Inc. (PHILEXPORT) and the Export Development Council leads the conduct of the 2017 National Export Congress (NEC). NEC is the highlight of the week-long celebration of the National Exporter’s Week (NEW). This year’s theme: “Innovate. Collaborate. Export!” aims to encourage exporters to enhance their entrepreneurial capabilities through innovation and collaboration.

Over 700 delegates including exporters business support organizations, policy makers, and academe will convene at the Philippine International Convention Center (PICC), Pasay Manila on 05 December 2017 for the annual NEC. The event will also have panel discussions on various topics such as expansion of the global market through innovation and addressing industry challenges through collaboration.

The NEC is the main activity of the National Exporters’ Week (NEW). The first week of December is declared as the Exporters’ Week per Presidential Proclamation 931, Series of 1996 and House Resolution 33, in order to obtain total commitment of the government and the private sector to continuously work together to sustain and maintain export promotion and development.- Piercy Kieth Cezar